Industry insights, opinions, and broader tech topics
A PM's tactical guide to overcoming engineering pushback on buying integration tools. Real cost data, developer psychology, and a step-by-step pitch framework.
Missing SaaS integrations kill 30% of enterprise deals. Learn how Truto's zero-code architecture lets you ship custom API integrations from Tuesday to Friday.
A blunt founder's guide to the build vs. buy SaaS integrations debate. Learn why the real cost isn't the first sprint, but the permanent maintenance tail.
Why are you paying $65 per linked account? Discover why unified API pricing models penalize SaaS growth, and how Truto's architecture fixes it.
Bank feeds aren't enough for B2B fintech. Learn why engineering teams are adopting horizontal unified APIs to integrate with NetSuite, Workday, and QuickBooks.
Evaluating Merge.dev alternatives? Discover why SaaS teams are migrating to Truto to escape per-connection pricing, rigid schemas, and customer data caching.
Revenue leakage costs companies 3-7% of top-line revenue annually. Learn how engineering teams use unified APIs to automate quote-to-cash workflows.
A technical teardown of Truto vs Nango for engineering leaders. Learn why code-first platforms create technical debt and why declarative architecture scales better.
Discover the real-world engineering challenges of building a SharePoint integration, from Graph API limitations to complex permission hierarchies and sandbox setups.
There are tradeoffs to consider while choosing between real-time and cached APIs. Understand the tradeoffs and factors to consider in this blog.
Discover 5 top sales AI tools like Gong and Clari to streamline processes, improve decision-making, and gain deep customer insights through data integration.
Navigate custom API integration requests with our 5-step guide. Learn how to evaluate ROI, security, and maintenance to decide which integrations are worth building.
Integrating Salesforce is not as hard as you think it is. Read this blog to find out how much time it takes to build the integration.
An API simply enables everyday apps you use to talk to each other. Google Analytics to talk to Slack. Salesforce to Gmail. PayPal to QuickBooks.
Zapier works well for use cases within your team. It may not be the best solution for your customers. Find 8 reasons why.
Santhoshi Natarjan shares her journey as a product marketer, best practices product marketers should adopt, and resources for product marketers.
