Why Spendflo migrated to Truto from a leading unified API
Industry
Technology, AI
HQ Location
San Francisco, California
Employees
200
Years on Truto
2 Years
Funding
Venture Funded
Integrations Served
Accounting, CRM, HRIS
Challenge
Explosive integration demand
Enterprise customers rely on many ERP, HRMS, and procurement tools. Each new logo expects Spendflo to plug into its existing stack.
Internal estimates showed a need for 50 integrations in 12 months—roughly one every week.
Build‑versus‑buy dilemma
Building “hundreds or thousands” of connectors in‑house would tie up core engineering resources and slow the roadmap.
An initial split approach—using Truto for non‑accounting data and a leading unified API (Merge) for accounting—created cost spikes and inconsistent support.
Time‑sensitive sales cycles
Deals hinged on niche integrations such as Oracle NetSuite and Coupa. Missing a required connector risked stalling enterprise pilots.
Why Spendflo Migrated from Merge
Road-map alignment
With Merge: Rigid prioritization delayed new scopes and endpoints
With Truto: Collaborative “customer‑first” roadmap
Pricing scalability
With Merge: Exponential costs as new customers onboarded
With Truto: Predictable, linear model
When we first rolled out integrations we split responsibilities—Merge handled accounting connectors and Truto covered everything else. Very quickly two things became obvious. First, Merge’s pricing didn’t scale. Each new customer pushed our bill up exponentially even though the underlying usage barely changed. Second, the support model just couldn’t keep pace with our roadmap. Whenever we needed new scopes or endpoints their prioritization dragged, and we were forced to wait. Consolidating on Truto solved both problems at once. The team mirrored Merge’s data model field‑for‑field, so our engineers didn’t change a single line of code, and they migrated ten critical integrations—one every week—without any downtime. The collaboration is hands‑on; we trade feedback in real time and custom requests land in production fast. Since switching, our costs are predictable, new connectors ship quicker, and we feel confident telling enterprise prospects, ‘Yes, we support that.’ Truto has become a genuine extension of our team.
Ajay Vardhan
Co-founder & CTO, Spendflo
Take back focus where it matters. Let Truto do integrations.
Learn more about our unified API service and solutions. This is a short, crisp 30-minute call with folks who understand the problem of alternatives.
Take back focus where it matters. Let Truto do integrations.
Learn more about our unified API service and solutions. This is a short, crisp 30-minute call with folks who understand the problem of alternatives.
Take back focus where it matters. Let Truto do integrations.
Learn more about our unified API service and solutions. This is a short, crisp 30-minute call with folks who understand the problem of alternatives.
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Did our integrations roster hit the spot?
© Yin Yang, Inc. 2024. All rights reserved.
9450 SW Gemini Dr, PMB 69868, Beaverton, Oregon 97008-7105, United States
Did our integrations roster hit the spot?
© Yin Yang, Inc. 2024. All rights reserved.
9450 SW Gemini Dr, PMB 69868, Beaverton, Oregon 97008-7105, United States
Did our integrations roster hit the spot?
© Yin Yang, Inc. 2024. All rights reserved.
9450 SW Gemini Dr, PMB 69868, Beaverton, Oregon 97008-7105, United States