--- title: Wix API Integration on Truto slug: wix category: E-Commerce canonical: "https://truto.one/integrations/detail/wix/" --- # Wix API Integration on Truto **Category:** E-Commerce **Status:** Generally available ## Unified APIs ### Unified CRM API - **Contacts** — The contacts represent an existing point of contact at a company in a CRM. - **Engagements** — The engagements represent an interaction noted in a CRM. - **Tasks** — The tasks represent a task in a CRM. - **Users** — The users represent a user in a CRM. ### Unified E-Commerce API - **Customers** — The customer represent a customer in E-Commerce. - **Orders** — The order represent an order in E-Commerce. - **Products** — The product represent a product in E-Commerce. ## How it works 1. **Link your customer's Wix account.** Use Truto's frontend SDK; we handle every OAuth and API key flow so you don't need to create the OAuth app. 2. **Authentication is automatic.** Truto refreshes tokens, stores credentials securely, and injects them into every API request. 3. **Call Truto's API to reach Wix.** The Proxy API is a 1-to-1 mapping of the Wix API. 4. **Get a unified response format.** Every response uses a single shape, with cursor-based pagination and data in the `result` field. ## Use cases - **Sync Wix orders into fulfillment and shipping workflows** — Shipping and logistics SaaS companies can ingest Wix orders — including line items, shipping addresses, and product weights — to generate labels and push tracking numbers and fulfillment statuses back to the merchant's Wix store. - **Power email and SMS marketing with Wix customer and order data** — Marketing automation platforms can sync Wix customer profiles and purchase histories to build segments like repeat buyers or high-LTV customers, then trigger personalized post-purchase or win-back campaigns automatically. - **Keep inventory accurate across multiple sales channels** — Omnichannel inventory management tools can read and update Wix product stock levels in near real-time, preventing overselling when items are purchased on other marketplaces like Amazon or Walmart. - **Surface Wix order context inside support tickets** — Helpdesk and customer support SaaS products can query Wix customers and orders by email, giving agents instant visibility into a buyer's purchase history and shipping status without leaving the ticket UI. - **Unify Wix site leads and contacts into an external CRM** — Sales engagement platforms can pull Wix contacts — including site visitors, form submissions, and loyalty members — into a centralized CRM to trigger outreach sequences and enrich lead profiles. ## What you can build - **Automated order-to-shipment pipeline** — Ingest new Wix orders via the Unified E-Commerce API, route them to warehousing or dropshipping, and write back tracking numbers and fulfillment statuses to the merchant's store. - **Real-time inventory sync across channels** — Push stock-level updates to Wix products whenever inventory changes on another marketplace, ensuring catalog accuracy and preventing out-of-stock purchases. - **Customer 360 panel for support agents** — Query Wix customers and their order histories by email address and render a complete purchase timeline, shipping status, and contact details inside your helpdesk UI. - **Post-purchase lifecycle automations** — Sync Wix orders and customer data to calculate lifetime value, segment buyers, and trigger automated thank-you, review-request, or replenishment email flows. - **Lead capture to CRM pipeline** — Pull Wix site contacts — from form fills, account sign-ups, and member registrations — into your CRM as leads with full context for sales follow-up. - **End-of-day order and tax reconciliation export** — Batch-pull Wix orders including tax summaries, discounts, and payment details to generate accurate invoices and reconcile revenue in accounting tools. ## FAQs ### How does authentication work for Wix integrations? Wix uses OAuth 2.0 for third-party app authentication. Truto manages the full OAuth flow — token acquisition, storage, and refresh — so your end users simply authorize their Wix account through a guided connect experience. ### Which Truto Unified APIs map to Wix data? Wix maps to the Unified E-Commerce API (Customers, Orders, Products) and the Unified CRM API (Contacts). These cover the most common integration patterns including order sync, inventory management, customer data enrichment, and lead capture. ### Are Wix-specific tools available today in Truto? Wix tools are built on request. Once you signal demand, Truto builds and maintains the connector — handling auth, pagination, rate limits, and API-specific quirks — so you can start consuming Wix data through the Unified API without building a custom integration. ### Does Wix support webhooks for real-time data? Yes, Wix provides native webhooks for events like order creation and status changes. Truto can leverage these to enable near-real-time data flows rather than relying solely on polling, which is especially useful for order fulfillment and inventory sync workflows. ### What kind of product data can be synced from Wix? Wix exposes product IDs, catalog references, variants, SKUs, pricing, and inventory levels through its eCommerce API. This data maps to the Unified E-Commerce Products resource and supports both read and write operations for catalog and stock management. ### Can I use the same integration code for Wix and other e-commerce platforms? Yes — that's the core benefit of Truto's Unified E-Commerce API. You write to a single schema for Customers, Orders, and Products, and the same code works across Wix, Shopify, and other supported e-commerce platforms without platform-specific logic.