---
title: Keap API Integration on Truto
slug: keap
category: CRM
canonical: "https://truto.one/integrations/detail/keap/"
---

# Keap API Integration on Truto



**Category:** CRM  
**Status:** Generally available

## Unified APIs

### Unified CRM API

- **Accounts** — The accounts represent a company in a CRM.
- **Contacts** — The contacts represent an existing point of contact at a company in a CRM.
- **Engagement Types** — The engagement types represent an interaction activity in a CRM.
- **Engagements** — The engagements represent an interaction noted in a CRM.
- **Notes** — The notes represent a note on another object in a CRM.
- **Opportunities** — The opportunities represent an opportunity in a CRM.
- **Stages** — The stages represent a stage of an opportunity in a CRM.
- **Tasks** — The tasks represent a task in a CRM.
- **Users** — The users represent a user in a CRM.

### Unified User Directory API

- **Users** — The User object represents a User.

## How it works

1. **Link your customer's Keap account.** Use Truto's frontend SDK; we handle every OAuth and API key flow so you don't need to create the OAuth app.
2. **Authentication is automatic.** Truto refreshes tokens, stores credentials securely, and injects them into every API request.
3. **Call Truto's API to reach Keap.** The Proxy API is a 1-to-1 mapping of the Keap API.
4. **Get a unified response format.** Every response uses a single shape, with cursor-based pagination and data in the `result` field.

## Use cases

- **Sync leads from your SaaS into your customers' Keap CRM** — If your product captures leads — through forms, webinars, chatbots, or landing pages — your customers expect those leads to appear in Keap automatically. Offering a native Keap integration via Truto lets you create and update Contacts without building against Keap's API directly.
- **Log engagement activity back to Keap for a 360° customer view** — Helpdesks, calling platforms, and conversational AI tools need to write interaction history back to the CRM. By logging Notes and Engagements in Keap through Truto's Unified CRM API, your users get full context on every contact without leaving their CRM.
- **Keep opportunity pipelines in sync with your product's workflow** — Proposal tools, CPQ software, and billing platforms need to move Keap Opportunities through Stages as deals progress. Truto lets you read and update Opportunities and Stages so your product can reflect real pipeline changes in your customers' Keap accounts.
- **Automate task assignment for sales follow-ups** — AI SDR tools, lead scoring engines, and scheduling platforms can create Tasks in Keap assigned to the right sales rep. By fetching Users and creating Tasks via Truto, your product drives action inside your customers' existing sales workflow.

## What you can build

- **Automatic contact creation and deduplication** — Push new leads captured in your product directly into Keap as Contacts, with dedup logic to prevent duplicates from cluttering your customers' CRM.
- **Bi-directional opportunity stage sync** — Read Keap Opportunities and Stages into your product and push stage changes back — so a signed proposal in your app moves the deal to 'Closed Won' in Keap.
- **Engagement and note logging on contact records** — Write call summaries, support ticket updates, or AI conversation transcripts as Notes or Engagements on the relevant Keap Contact for a complete interaction history.
- **Sales rep task creation with user assignment** — Automatically create follow-up Tasks in Keap and assign them to the correct User, so human reps know exactly what to do next after your product qualifies or routes a lead.
- **Account and contact directory lookup** — Let your users search and browse their Keap Accounts and Contacts from within your product to auto-populate documents, tickets, or workflows without manual data entry.
- **User directory sync for permissions and routing** — Fetch Keap Users via the Unified User Directory API to power assignment rules, permission mapping, or rep-level reporting inside your product.

## FAQs

### How does authentication work for Keap integrations through Truto?

Keap uses OAuth 2.0 for API access. Truto manages the full OAuth flow — including token refresh — so your end users simply authorize their Keap account through Truto's embedded auth experience without you handling tokens yourself.

### Which Keap data objects can I access through Truto's Unified APIs?

Through the Unified CRM API you can work with Accounts, Contacts, Engagement Types, Engagements, Notes, Opportunities, Stages, Tasks, and Users. The Unified User Directory API also provides access to Users. Additional Keap-specific resources like Tags, Campaigns, or e-commerce objects are not yet available as prebuilt tools but can be built on request.

### Does Truto handle Keap's API rate limits and pagination?

Yes. Truto abstracts away pagination and respects Keap's rate limits under the hood, so you get consistent, paginated responses through the unified API without writing provider-specific retry or cursor logic.

### Can I apply or remove Tags on Keap Contacts through Truto?

Tags are central to Keap's automation engine but are not part of the standard Unified CRM API model. Truto can build custom tools for Tag operations on request — reach out to the team to scope this for your use case.

### What if I need a Keap-specific endpoint that isn't covered by the Unified API?

Truto builds integration tools on request. If you need access to Keap-specific features like Campaigns, Sequences, Products, or Invoices, you can request a custom tool and Truto's team will build and maintain it for you.

### Is Keap's Contact-centric data model compatible with the Unified CRM API's Account model?

Yes. Keap does support Company records, which map to Accounts in the Unified CRM API. However, Keap's automations and workflows are Contact-centric, so most integration patterns will primarily interact with Contacts rather than Accounts.
