--- title: ActiveCampaign API Integration on Truto slug: activecampaign category: CRM canonical: "https://truto.one/integrations/detail/activecampaign/" --- # ActiveCampaign API Integration on Truto **Category:** CRM **Status:** Generally available ## Unified APIs ### Unified Marketing Automation API - **Contacts** — The contact represent a contact in the remote system. - **Segments** — Represents a segment of contacts in the remote system. - **Tags** — The tags on a contact in the remote system. ### Unified CRM API - **Accounts** — The accounts represent a company in a CRM. - **Contacts** — The contacts represent an existing point of contact at a company in a CRM. - **Notes** — The notes represent a note on another object in a CRM. - **Opportunities** — The opportunities represent an opportunity in a CRM. - **Stages** — The stages represent a stage of an opportunity in a CRM. - **Users** — The users represent a user in a CRM. ### Unified User Directory API - **Groups** — Groups are a collection of users in the source application. In some applications, they might also be called Teams. - **Users** — The User object represents a User. ## How it works 1. **Link your customer's ActiveCampaign account.** Use Truto's frontend SDK; we handle every OAuth and API key flow so you don't need to create the OAuth app. 2. **Authentication is automatic.** Truto refreshes tokens, stores credentials securely, and injects them into every API request. 3. **Call Truto's API to reach ActiveCampaign.** The Proxy API is a 1-to-1 mapping of the ActiveCampaign API. 4. **Get a unified response format.** Every response uses a single shape, with cursor-based pagination and data in the `result` field. ## Use cases - **Sync billing events to trigger automated email campaigns** — Subscription and billing platforms can push payment events (failed charges, upgrades, cancellations) as Tags on ActiveCampaign Contacts, letting their customers instantly trigger dunning sequences or upsell campaigns without manual work. - **Push sales activity into ActiveCampaign's CRM pipeline** — Sales enablement tools like dialers, proposal software, or scheduling apps can update Deal stages, add Notes, and assign Opportunities to reps inside ActiveCampaign — keeping the CRM current without requiring manual data entry from sales teams. - **Route event and webinar attendees into marketing workflows** — Event platforms can create or update Contacts with attendance data and apply Tags that kick off post-event nurture sequences or route hot leads into ActiveCampaign's sales pipeline automatically. - **Pause marketing outreach during support escalations** — Helpdesk and support tools can apply a Tag like 'Support_Escalated' to an ActiveCampaign Contact and log Notes on the Account, enabling their customers to automatically suppress promotional emails while a critical ticket is open. - **Enrich CRM contacts with product usage data** — Product analytics and onboarding platforms can write behavioral data into ActiveCampaign as Tags and custom fields, giving their customers the ability to build lead scoring models and lifecycle automations based on real in-app behavior. ## What you can build - **Automated contact upsert with tag application** — Create or update ActiveCampaign Contacts and immediately apply contextual Tags to trigger downstream automations — all through a single unified API call. - **Two-way deal stage sync** — Keep ActiveCampaign Opportunities in sync with your product's pipeline by reading and updating Deal Stages whenever a sales milestone occurs externally. - **CRM activity timeline logging** — Automatically add Notes to ActiveCampaign Contacts or Accounts so sales reps see a complete activity history without leaving their CRM. - **Dynamic segment and list management** — Read and manage ActiveCampaign Lists (mapped as Segments) to let your users control which audience groups receive data from your product. - **Account-level data sync for B2B workflows** — Create and update ActiveCampaign Accounts with firmographic data from your product, enabling your customers to run account-based marketing and sales plays. - **User and group directory sync** — Map ActiveCampaign seat owners and teams into your product using the Unified User Directory API, enabling features like deal assignment and permission-aware views. ## FAQs ### How does authentication work for ActiveCampaign integrations via Truto? ActiveCampaign uses API key authentication. Each account has a unique API URL and API key found in Settings > Developer. Truto handles storing and injecting these credentials so your end users authenticate once and you never touch raw keys. ### Which Truto Unified APIs cover ActiveCampaign? ActiveCampaign is supported through three Unified APIs: the Unified Marketing Automation API (Contacts, Segments, Tags), the Unified CRM API (Accounts, Contacts, Notes, Opportunities, Stages, Users), and the Unified User Directory API (Groups, Users). ### Are there specific tools available for ActiveCampaign today? ActiveCampaign tools are built on request. If you need a specific operation beyond what the Unified APIs cover, Truto can build and ship custom tools for your use case. ### How does ActiveCampaign handle rate limits, and does Truto manage them? ActiveCampaign enforces rate limits of 5 requests per second per account. Truto handles rate limit detection, backoff, and retry logic automatically so your integration doesn't break under load. ### Can I read and write custom fields on ActiveCampaign Contacts? Yes. ActiveCampaign's API exposes custom fields on Contacts, and Truto's Unified APIs support mapping these fields so you can sync product-specific data like plan type, last login date, or lead score. ### How are ActiveCampaign-specific concepts mapped in Truto's Unified APIs? ActiveCampaign Lists map to Segments in the Unified Marketing Automation API. Deals map to Opportunities, and Deal Stages map to Stages in the Unified CRM API. Tags are a first-class resource in the Marketing Automation API, reflecting their central role in ActiveCampaign's automation engine.