---
title: "Launching: Unified API for Marketing Automation"
slug: marketing-automation-unified-api-launch
date: 2023-04-05
author: Nachi Raman
categories: [Product Updates]
excerpt: "Launch our Unified API for Marketing Automation to integrate Mailchimp, GetResponse, and more. Simplify CRUD operations and OAuth with a single, unified data model."
tldr: Truto's Unified API for Marketing Automation enables companies to integrate tools like Mailchimp and GetResponse using a single data model for seamless lead tracking and campaign management.
canonical: https://truto.one/blog/marketing-automation-unified-api-launch/
---

# Launching: Unified API for Marketing Automation


We're delighted to share that our Unified API for Marketing Automation is now launched.

With our Unified API for Marketing Automation, companies can

-   offer integrations with apps like GetResponse, Mailchimp and Constant Contact to their customers
    
-   perform all CRUD operations across all endpoints using one data model and one pagination format, and
    
-   skip having to deal with OAuth nuances for each API.
    

Offering these integrations helps companies to allow their customers to

-   effectively manage their email marketing campaigns,
    
-   track leads, and
    
-   analyze campaign performance, all from within their platform.
    

If you're looking to build using this unified API, we have some ideas.

**Product screenshots**

![Truto's Unified API for Constant Contact ](https://truto.one/images/content/marketing-automation-unified-api-launch-0.png)

Truto's Unified API for Constant Contact 

![Truto's Unified API for Constant Contact ](https://truto.one/images/content/marketing-automation-unified-api-launch-1.png)